DCSI at a glance
DCSI is a nationwide digital signage and advertising network with digital screens located in high traffic retail venues in most major markets. At the cutting edge of product and technology innovation in the digital-out-of-home industry, DCSI creates a platform for advertisers to engage and inform today´s fast-paced, constantly moving culture. By providing everything from the ground up, DCSI is able to customize individual and network-wide content and advertisements for clients based on location and demographics to produce measurable results.
Reach
• Access to thousands of high traffic venues nationwide• Primary venues include Convenience Store, Grocery Store, QSR, and Shopping Malls
• Reach millions of consumers each month
• Deliver billions of brand impressions each month
• Message to targeted consumers at the point of purchase decision
Frequency
• Play loop adjusted to match reported dwell times• Various ad inventory positions maximize message frequency options
• Multiple ad plays per hour/day/week/month
• Creative rotation for mixed messaging during a single day, week or month
Quality
• Engaging and compelling Content Channels help keep viewers watching• Narrowcasting and Day-Parting capabilities for maximum impact
• Geo-Targeting and Demographic filtering for fine-tuned targeting
• Built-in system metrics and analysis for revenue targeting (SMART)
Value
• A fraction of the cost of print or network television advertising• Less than half a penny ($.005) per brand impression
• Reported 40% Brand Recall is nearly twice that of in-home television
• Always active – cannot be turned off
Advertisers
• National and regional brands• Local products and services
• Applicable for selling products/services both inside and outside the store
Strategic Services
• Award-winning, multi-disciplinary creative team• Campaign development and production
• Advertising sales
• Custom audit reporting