TODD HANLE JOINS DIGITAL CONSUMER SOLUTIONS AS HEAD OF GLOBAL BRAND AND MARKETING
Yahoo! and Monster Worldwide Creative Executive to roll out aggressive expansion for DCSI
Phoenix, AZ- Digital Consumer Solutions Inc. (DSCI), a provider of integrated digital out-of-home signage, announced today the hiring of Todd Hanle as Head of Global Brand and Marketing.
Hanle comes to DCSI with extensive experience in developing and launching global campaigns for Yahoo, Monster Worldwide and Jarden Consumer Solutions. While at Yahoo, Hanle developed internal and external corporate branding and employee recruitment campaigns. Hanle was also put in charge of Yahoo's retail stores for which he increased profits by inventory consolidations, redesign of online store, complete overhaul to the pricing and merchandising strategy and renegotiation of supplier contracts.
While at Monster Worldwide, Hanle created and launched the company's global re-branding efforts from the complete redesign of the Monster web site to advertising campaigns consisting of banner ads, print ads, radio and TV spots and viral marketing. This campaign resulted in delivering a significant increase in branding for Monster worldwide.
As Head of Global Brand and Marketing for DCSI, Hanle will be responsible for launching a global marketing campaign to increase exposure for digital out-of-home advertising.
Digital out-of-home advertising is a dynamic way to inform and engage "moving" consumers while they are shopping, dining, and socializing. Vibrant displays combine advertisements with locally-relevant live news feeds, weather updates, trivia and other engaging content. This interactive platform is becoming one of the most effective methods of advertising and contributes to a memorable shopping experience for customers.
DCSI's out-of-home advertising services comes as a response to the radical shift in consumer habits, where exposure to television and print media is declining and mobile interactivity has become king. Strategic placement of DCSI's fully integrated signage in high traffic retail locations allows advertisers to leave remarkable impressions on millions of target consumers. Cutting edge software is used to power high-definition 42" LCD display panels with captivating content. Advertisers have the flexibility to deliver their message in a geographically specific footprint as well. Digital displays let businesses expand their message beyond the scope and accessibility of traditional advertising. Likewise, there are opportunities for nonprofits and charitable organizations to broadcast to a locally-aware community.
About Digital Consumer Solutions Inc. Digital Consumer Solutions Inc. (DSCI) is a cutting edge digital out-of-home advertising network throughout the United States. DCSI offers a complete range of services including placement of digital displays and advertising placements; end-to-end hardware and software installation; graphic design and development; content scheduling; and technical monitoring and support. For more information on Digital Consumer Solutions Inc, please visit http://www.dcsimedia.com.