Having access to some of the most highly frequented locations across the country is meaningless without a stable, robust and comprehensive suite of software solutions driving it. That´s just one of the many advantages DCSI delivers to its advertisers and the millions of consumers who watch our screens.
Sampling as a science may soon be a thing of the past as SMART from DCSI delivers actual viewer and traffic data on a screen by screen basis!
System Measurement Analysis and Revenue Targeting (SMART) uses an exclusive software application combined with a built-in image analysis system that recognizes consumers within 20 feet of a DCSI screen and uses adaptive technologies to reference a number of physical traits. These data points run through sophisticated algorithmic calculations during each ten minute period of time and determine a variety of market and traffic demographics.
These data components can be used to help understand high and low periods of foot traffic, gender split ratios, median age, awareness, length of screen view, and even identify which advertisements were playing at the time of viewing.
SMART from DCSI is a remarkable advancement that can help advertisers better understand their audience shopping habits so ads can be more effectively developed and scheduled - creating a proven model for increased revenue potential.
• Proprietary technology eliminates third-party restrictions
• Identifies users within 20 feet of a screen
• Tracks number of screen viewers and duration of view
• Identifies viewed ads by comparing engagement times with ad play logs
• Assembles trend analysis for viewer gender and age
• Captures and analyzes relevant data points only
• Never records, stores or transmits personally identifiable information